No-one takes any notice of adverts, do they?

August 13th, 2008

The first adverts appeared in 1981 but, in 1983, the FDA imposed a moratorium to research the effect of the adverts on the public. In 1985, the moratorium was lifted because of fears that it was interfering with freedom of speech. Now adverts are permitted so long as they provide a “true” and “balanced” view of the product and its effectiveness. The FDA monitors compliance and can instruct a company to withdraw any advertisement it feels does not comply. Interestingly, some pharmaceutical companies now spend more on direct-to-consumer advertising than doctor advertising. Their view is that consumers can affect doctor behaviour.In the area of erectile dysfunction, the advertising for cialis runs through a number of different forms. Like any prescription medication, it is aimed at relieving the symptoms of a medical condition. The wording proclaims, “It works!” as if that explains all the benefits of the medication.

There is no doubt that this advertising educates the public about their options when faced by health problems and teaches them to believe that taking a pill is the best solution. When that medication is only available on prescription, it promotes business to the doctors. In the case of cialis, it is interesting to note that the FDA has never queried any of the adverts whereas there has been litigation alleging misleading advertising for competing medications. Add to this the fact that the word-of-mouth advertising for cialis has been and remains very strong, and it is easy to understand why this medication has taken so big a slice of the market so quickly.

Facts and speculations about weight gain.

August 13th, 2008

There is one simple explanation for those extra pounds of weight. Too much food! The way the body works is very simple. If you get just enough calories for basic things like breathing, you have to burn fat to get the energy to walk around. Eat more calories than you need given your basal activity level, and your body puts on fat. Your body is actually protecting you against the next famine when you will have nothing to eat and need your fat to survive until the next sandwich comes along.

Now turn to many of the forum sites where people discuss their experience with zoloft. The general spirit of these posts is, “I weighed 120lb until I took zoloft. Now I am…”

A simple test rules out thyroid problems, one of the more common physical explanations for sudden weight gains and this leaves us with lack of exercise combined with overeating. . . and a side effect of zoloft. It is a natural association to make. You start taking a medication and immediately you put on five pounds with no obvious change in your diet or level of physical activity. So, let us start off by accepting that some people react to medications by putting on weight. Why? The medication may increase or decrease the basal metabolic rate. If this happens, your weight may fluctuate even though you do not change your caloric intake. In some people, the medication can cause hormonal changes and increase appetite. Increased levels of serotonin are also associated with hunger pangs which encourage you to eat more.

So how should you react if you start zoloft and gain weight? Whatever else you may do, do not stop taking it. First, start counting calories properly. Start exercising. These are most likely to stabilise your weight. Only if you do change your diet and exercise to no effect, should you talk with your doctor. If self-help has failed, see what the professional recommends.